FOOD FOR ALL
Güven adında, lezzet tadında
FOOD FOR ALL
Güven adında, lezzet tadında
FOOD FOR ALL
Güven adında, lezzet tadında
WHAT DO WE STAND FOR
Anur Halal Food has been an established and renowned name in the halal market for over 25 years, both in the Netherlands and throughout Europe.
At Anur we sell premium halal products in both ethnic and western retail, as well as in the foodservice channel.
We stand for: Anur Halal Food: Food For All
Anur Halal Food is the distinguished specialist and market leader in fresh, frozen and ambient products in the Netherlands and abroad!
HISTORY
In addition to our 25 years’ reputation in the Netherlands and Europe, we are a well-known and highly appreciated brand in Turkey and Morocco.
After the great flow of labor migrants from these countries, Anur Halal Food was founded in 1994 by the son of a Turkish labor migrant. This to meet the increasing demand for halal products in the Netherlands.
Already In 2006, Anur Halal Food, as a pioneer with the Wahid brand, opened the doors to Western retail. Within this rapidly growing even boosting market we have managed to gain a strong, rather indispensable position.
MISSION ANUR
The halal market is flourishing and is in full swing. The range for the traditional consumer is important, but we also focus on the modern young halal consumer and their changing needs.
With the brands Anur, Wahid and Ikbal, Anur Halal Food is the supplier of premium A-brand products in both ethnic and western retail, and stands for the following core values:
✔ Reliability
✔ Halal dignity
✔ Quality
✔ Innovation
✔ Partnership
Making high-quality halal foods accessible to everyone, at any time, in any place. 100% Halal checked and guaranteed. That's what Anur Halal Food stands for!
CORE VALUES
RELIABILITY AND HALAL DIGNITY
Strict halal certification of the production locations and suppliers in the entire chain ensures 100% halal products and compliance with Islamic dietary laws.
The renowned halal certification body that strictly supervise compliance with the halal conditions on behalf of Anur Halal Food is Halal Correct.
Click here for the halal certificate.
QUALITY AND FOOD SAFETY
At Anur, not only halal dignity is paramount, we also work with specialists in their market area in the field of quality and we set strict requirements for the quality of our products.
Needless to state that the food safety requirements are guaranteed, because we only work with GFSI (BRC / IFS / FSSC 22000) certified companies.
INNOVATION
Innovation is of paramount importance at ANUR.
The needs of the halal consumer do not stand still! On the contrary: in addition to the best quality authentic ethnic products, this consumer is increasingly looking for the tastiest convenience products.
Together with our Muslim panel and our producers, Anur Halal Food has developed the range in recent years and expanded it more and more with, a.o. salads, the tastiest cooked chicken thigh doner, but also with the latest development in ready-made meals both fresh and frozen.
And that's just the beginning!
PARTNERSHIP
Anur Halal Food is the distinguished partner for the complete halal range. With distribution in more than 6,000 ethnic stores and various supermarket chains in the Netherlands, Belgium, Germany, France, England, Spain and Scandinavia; Anur has had a leading leadership position in Western Europe for years.
TOGETHER with our partners, both our customers and our suppliers, we work every day to develop a strategy to achieve a significant growth in Halal Food.
OUR BRANDS, OUR RANGE OF PRODUCTS
With over 400 items, our range consists of both traditional Dutch and authentic ethnical products within various fresh food areas: cold cuts and salads, meat and poultry; dairy, dough and pasta, and various convenience concepts like ready meals.
In addition, Anur is a key player in the field of frozen halal products such as various snack products, freshly frozen meat products and freshly frozen meals.
Anur Halal Food supplies its products under three A-brands, namely ANUR, WAHID and IKBAL. Three brands, each with its own character.
ANUR
The key premium halal A-brand in the ethnical retail market
✔ Brand and marketleader in halal freshly frozen snacks and meat products.
✔ Wide range of products in both the fresh and frozen area.
✔ Both in retail and in foodservice.
✔ Both for the domestic market and abroad.
This ANUR range has gradually expanded enormously to include hotwings, manti, as well as chilled cold cuts, and now also with our latest product range of chilled ready meals.
Below please find a glimpse of our complete range of products.
WAHID
The key premium halal A-brand in the western retail market
Wahid is the total supplier of halal products aiming at the so called Western retail.
With a wide range of qualitative halal products in various fresh categories: fresh meat & poultry; cold cuts & salads; dairy or convenience. Think, for example, of our delicious chicken cutlets, hot wings, salads, or, for example, of our ready-made lasagna.
And since, our range has expanded with a series of delicious authentic fresh ready meals.
In addition, Wahid also has an extensive range of frozen products, including Dutch frozen snacks, various meat specialties, but also lahmacun, chicken satay and, recently, a series of delicious freshly frozen meals.
Below please find a glimpse of our complete range of products.
IKBAL
The IKBAL brand is the Value For Money label, which, in addition to the ANUR and WAHID brands, has established a permanent position in the lower price segment.
These products within the frozen snacks and chilled cold cuts categories are characterized by an excellent price-quality ratio.
Contact details
Anur Halal Food B.V.
Nijverheidstraat 15
4283 GW Giessen
The Netherlands
Phone: +31 (0)88 669 17 02
Mail: info@anur.nl
Message us
For any remarks and enquiries, please leave them on our contact form.